What Lash Brand Are You Loyal To?

None, really. When I began my lashing career I tried out several brands of various products. What I learned is that many of them have products that I find to be beneficial for my lashing needs. The process of trial and error was expensive, albeit necessary, for me. Since my inception, cost is something I refused to compromise on regarding the products I use on my clients. One helpful practice for me during that time was finding companies that offered smaller or sample sizes of lash adhesive. Anyone in this industry can tell you that a full bottle of lash adhesive can run you up to $100, and I’d hate to spend that kind of money only for the product to be a flop with me.

I know there are a lot of lashers who recommend staying within a product line and I get it, but every product isn’t sublime for someone’s practice. For example, adhesives are manufactured all over the world and they are also environment sensitive. Humidity, temperature, drying speed, reaction to moisture, etc. all contributes to the success of a products use. How do I know if an adhesive manufactured in the UK will work in my Southern California studio? Which, by the way, has little to no humidity without the use of a humidifier? That same UK based company might have fabulous classic lash trays and crappy volume trays, so I’d be okay with ordering a bunch of lashes absent of any other product the company has to offer.

Also, I prefer to sell people and potential clients on ME and MY WORK, not a name of a well-known company. All lash artists are not created equal. They may see another lasher online promoting the same product/name as you and anticipate that you will produce similar, if not the same, results. When that doesn’t happen what are you left with, an upset client and a bad review? No thank you, I’ll pass. Call me a pessimist, but I learned a long time ago that I represent me, not a company unless it is mine. In this case, it is mine and it’s my work and reputation on the line.

I patronize about four lash companies on a regular basis for lashes, adhesives, and application tools/accessories. I’ve tried just about all the big name American based brands; some good, some great, some not so hot. I take advantage of trade shows most of the time to avoid paying full price and shipping fees. During my very first time attending the IBS Las Vegas show, I think I purchased products from ten different companies. The items ranged from classic lash trays to adhesives to working stations and accessories. Today I am a frequent customer of three of those ten. Hey, some just didn’t make the cut for a selection of reasons.

I don’t, and will never, criticize anyone for their loyalty to any one brand. For me, it’s a matter of quality with my name on the line. I mean what good will it do me to name drop a product line if the work I produce with it falls short of my expected results? I wouldn’t send my clients out with anything less than I expect from my own lash artist.